Thursday, 22 April 2010
SKY - You either get it; or you hate it
Tonight we are to be faced with another Prime Ministerial TV Debate, the second of three I think. I nearly watched all of the last one, but with no advert/piss break, I left the room, lost interest and subsequently switched channels for the more entertaining 'Outnumbered'. Tonight's debate takes place on a channel that is quite alien to me. I watch Sky in pubs, often because it's a cricket or footy match I'm interested in, but sadly too often, because it's all-pervading nature is a seemingly necessary prerequisite, now that smoking has been banned. I don't like Murdoch. I'm anxious about rampant commercialism. But for the past hour I have sat through Sky News' 'Debate Day' coverage, having realised I 'owned' the channel as part of my Freeview package, and wanted to get a feel for the standard of presentation I would receive this evening. What a pile of shite! Same tagline repeated, refreshed, repeated and diluted, until the only thing you can be sure of, in this cultural hinterland, is that the break-bumper sponsors (in this case, Sky themselves!) will keep you informed that very little news is happening, and they've got it all for you - LIVE! A banner repeatedly tells me that Marmite are pissed off with the BNP, whilst interviews with so-called political analysts & journos, go something like this; - So who will win tonight's debate? - Well. You know, it's a hard one to call, y'know. I think that Clegg gave a very real account of himself last time, y'know, but we mustn't forget y'know, that there are two other participants, you know? It really could go either way. - Thanks Jayne. Only 6 hours to go. Can Clegg win? Can Mr.Brown fight back? So many questions...... (Cut to simultaneous ads for Sky Box Office, Sky Sports and Sky 1. "If you're watching Sky News, you probably don't have these!") I won't be watching tonight. It's not that I'm not interested, it's just that I guess I'm a TV snob. I grew up with only 3 channels, and one of those was a testcard for most of the day. Sky TV is TV for TV's sake. It's frighteningly insipid, lacking in interest, dull, diluted & downright shoddy. So why does it offend me so much? I guess with age, comes a little obdurate cynicism; but fortunately for all of us, we still have choice. Love it or hate it, no-one's forced to subscribe. I shall be watching 'Outnumbered'.