To be fair to Beccles Tesco (and I'm not fair that often), taking delivery of Xmas stock in Autumn, and placing it directly onto the shelves, that are taking brief respite from barbecue charcoals and citronella tea-lights, is a space & labour-saving device, that the public, rightly or wrongly, see as a piece of cynical capitalism.
Costa Coffee however, do not have this excuse.
Whereas Tesco is still punting pumpkins and fireworks, with not a Xmas decoration in sight, Costa Coffee has festooned it's windows with the most garish, unattractive, badly fonted posters, wishing everyone who can read, a 'Merry Costa'.
What does it even mean?!
A Merry fuckin' Costa?
It's not even a crappy seasonal period!
It's a brand name.
For a coffee-shop.
When did buying an overpriced cup of java ever have anything to do with Xmas?
What next, a Merry Costa and a Happy New Starbucks?
Ding dong merrily on high, in Devon the tills are ringing?
Costa time, mistletoe & caffeine, children singing Christian rapping?
(I'm angry and I didn't really give these my best shot - your suggestions please?)
And why now?
It's November 2nd ffs!
We've managed to get rid of Julian Assange, Focus DIY and Woolies.
We've stalled Wetherspoons.
It's time to rid our town of this obnoxious chain of space-hogging, money-grabbing, sanitised nonsense, and embrace the twelve or so independent coffee shops that we already have.
If you want a skinny latte' ask Elsie for less milk.
If you want a cappucino ask Doris for a sprinkle of cocoa.
If you want the world to disappear up its own arse, ask Santa for a Merry Costa.
(You never know, you might get it in a proper cup)